Everyday – the music
Posted by Fery Vanhemelryck op 4 januari 2008
Gisteren kon je hier het filmpje everyday van Noah Kalina bekijken. Vandaag kwam ik te weten dat zijn toenmalig liefje ook mooi heeft verdiend aan de muziek bij het filmpje. Het is dan ook een geweldig goed nummer. Je kan het op haar myspace beluisteren.
Noah Kalina’s idea made him famous.
But it made his ex-girlfriend rich.
The 28-year-old Brooklyn photographer produced a video that’s been watched nearly 8 million times on YouTube – and was featured on an episode of “The Simpsons.”
The idea was simple: Kalina strung about six years’ worth of digital daily self-portraits into a time-lapse video, set it to music and posted it on YouTube.
The reaction to the “Everyday” video was immediate, and Kalina became the media darling of the moment with hipsters and art aficionados.
But it was his ex, Carly Comando, who turned a profit from the viral vid by raking in royalties from the soundtrack.
Kalina began the self-portraits at age 19 – the year he bought his first digital camera. Along the way, he began dating Comando, an ex-high school classmate and music major at Fordham University.
His brainchild was turning 2,356 photos into a video of melancholic expressions and morphing hair. He asked Comando to write the music.
“I had the melody line in my head for a while, but I never did anything with it,” Comando said. “It was amazing because I sat down one day and just played it. … It was spooky.”
They posted the video on YouTube in August 2006, and Yahoo! made it a pick of the day. Two weeks later, Kalina was on “Good Morning America” and “CBS Evening News.”
“It was crazy,” Comando said. “Some museum [The Musée de l’Elysée in Lausanne] flew him to Switzerland for the installation of his video.”
Within three months, 3 million people watched the video. Kalina became a phenomenon, but Comando was invisible.
“At first, we would argue about whose contribution was more important,” Comando said. “In the beginning, it was all in good fun. I’d get all these e-mails about how great the video was, and Noah would get e-mails asking about the music.”
Early last year, VH1 asked Kalina to appear on its awards show in March, and Comando asked to be included.
“I really wanted to go,” she said. “I asked him to at least take some of my CDs and give them to the VH1 people – just leave them in the bathroom, even. That’s where the relationship started to go wrong.”
By this summer, Kalina’s 15 minutes of fame were waning, but Comando was about to strike it rich: Months earlier, she had copyrighted her song, and a friend posted it on iTunes.
“Then I got an e-mail from a German bank,” she said. “The woman wanted to pay like $20,000 for my music, so I started talking to lawyers,” she said.
Comando licensed her song for commercials. Movie directors have called. She sells her song on iTunes and the sheet music on MySpace. Her big moment came Dec. 17 when “The Simpsons” used it in a Homer Simpson parody of the video.
Comando and Kalina are no longer together, but her parents are more supportive of her dream of a music career.
“When they saw the kind of money people were offering me for my song, they became way more tolerant,” Comando said with a satisfied laugh.